Talks for multipliers

About the programme

Günter Reichelt (chairman of the board) and Andrea Lehr (board member) of Transpareo AG, Zug, speak at associations, chambers and specialist events - from a short impulse on the panel to a fully worked-out specialist talk. Four topic areas cover the spectrum: the Digital Product Passport itself, the regulation behind it, data & AI, and the strategic use potential for companies.

  • No product pitch: All talks put the value, orientation and economic viability of Digital Product Passports for manufacturers and importers front and centre.
  • Flexibly adaptable: Every format can be tailored to the sector, audience and available time.
  • Three formats: Keynote (20-30 minutes), impulse talk (10-15 minutes), topic talk (35-45 minutes).

Contact for bookings and coordination:

The speakers

Günter Reichelt, chairman of the board of Transpareo AG. An entrepreneurial, strategic perspective: 50 years of entrepreneurial experience, initiator of Transpareo.

Andrea Lehr, board member of Transpareo AG.

Both speakers are interchangeable for most formats.

Manufacturers & importers

The forgotten manufacturer in the DPP hype

Reality instead of regulatory pressure - keynote, 20-30 minutes, Günter Reichelt

Three company types compared. The seven critical decision points. The underestimated data treasure as the central turning point of the talk.

For organisers: an entrepreneurial voice instead of a regulation talk, an audience that recognises itself in the scenarios, and a clear call to action without a product pitch.

From compliance chore to data treasure

Step by step to added value - impulse talk, 10-15 minutes, both speakers

Three misconceptions that cost manufacturers dearly. The shift in perspective from a cost block to a strategic investment.

For organisers: ideal for panel discussions, a provocative opening with a constructive ending, flexibly usable in 5 to 15 minutes.

Data & artificial intelligence

Products that speak

How DPP data industrialises AI - keynote, 20-30 minutes, Günter Reichelt

Why industrial AI fails on the data foundation. The DPP as the missing, verified infrastructure. The data flywheel as a strategic competitive picture.

For organisers: connects the two big debates of DPP and AI, with a counterintuitive core idea (data more important than algorithms) and a strong thesis for digitalisation and innovation forums.

Verified data - the missing AI foundation

What industrial AI really needs - impulse talk, 10-15 minutes, both speakers

The structural data problem explained in three minutes. Why a simple model on DPP data beats any high-performance model on web scraping.

For organisers: a surprise effect even for a tech-savvy audience, a clear thesis that resonates in the panel - no prior AI knowledge required.

From supervised learning to agents

AI paradigms on a DPP data foundation - topic talk, 35-45 minutes, both speakers

Four AI paradigms, from predictive models to autonomous agents. Multi-agent example of a product recall. Roadmap from compliance to AI excellence - all only possible with DPP data.

For organisers: a rare topic that sets the event apart, with substance for specialist committees and IT associations; both speakers equally deployable.

Strategy & business

Eight sectors. One data foundation.

The DPP as an economic data standard - keynote, 20-30 minutes, both speakers

Eight domains waiting for the same product data: financing, retail, insurance, the circular economy and more. The IBAN analogy as a strategic image.

For organisers: the big picture for annual meetings and economic forums - speaks to finance, retail and industry circles alike, with a strong opening thesis.

From data point to competitive advantage

Four levers with immediate effect - impulse talk, 10-15 minutes, both speakers

Four concrete DPP benefits: procurement, financing, insurance, circular economy. Compliance costs against strategic value, condensed into 10 minutes.

For organisers: the business case in 10 minutes, ideal for chamber round tables and strategy events - triggers direct follow-up conversations.

The DPP as a strategic data platform

Eight use domains worked out concretely - topic talk, 35-45 minutes, both speakers

Financing, procurement, insurance, circular economy, consumers, science, the platform economy - concrete scenarios per domain, plus a roadmap and CSRD automation.

For organisers: the most complete format for associations with a specialist audience; it shows the cross-cutting character of the DPP and is adaptable for banking, sustainability or industry forums.

Regulation & the Ecodesign Regulation

An obligation that pays off

The Ecodesign Regulation without panic - keynote, 20-30 minutes, both speakers

What is really mandatory - and what is noise. The three most common errors. Step-by-step implementation as an entrepreneurial strength. What manufacturers really gain.

For organisers: takes the pressure out of the regulation debate, factual without trivialising - ideal as an opener for compliance events.

From spot checks to real-time control

The new logic of market surveillance - impulse talk, 10-15 minutes, both speakers

How the DPP turns market surveillance from reactive to proactive. Three concrete changes for authorities and manufacturers alike.

For organisers: the only talk that speaks directly to authority representatives - ideal for mixed specialist committees and a surprising perspective beyond the usual manufacturer talk.

The Ecodesign Regulation in concrete terms

Obligations, deadlines, seven decisions - topic talk, 35-45 minutes, both speakers

Facts against rumours. The DPP as a system with many participants. The seven critical decisions worked out in full, plus a five-step implementation roadmap.

For organisers: the most complete regulation format for association specialist groups - it demystifies the EU regulation without oversimplifying and delivers a concrete framework for action to take away.

Booking & contact

Transpareo AG, Tech Cluster Zug, 6300 Zug, Switzerland -

For enquiries please provide:

  • Event type and date
  • Desired topic and format
  • Available speaking time and audience size
  • Sector and focus of the event

If, in addition to covering travel costs, fees are paid, the speakers donate these to a charitable organisation, naming the payer of the fee.

Request a talk

Write to us - we will put together the right format for your audience and your speaking time.